Bevero, formally called Xudle, came to us seeking to rename and rebrand because their current brand did not communicate clearly what their business actually was: an all-in-one POS, e-commerce, and wine club software for wineries and no one could really pronounce their name. 

 

Visually Bevero wanted to exude a more friendly, techy vibe to their audience. They really wanted to stand out and be different then the typical reserved wine company colors (deep burgundys/muted purples). 

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First order of business was to rename the company, something more phonetically pleasing and something that had more connection to what they do. Bevero was ultimately chosen as it connected to the word "beverage". The word also had a more playful, techy quality which would further connect them to that SaaS space. 

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Once the name was chosen the wordmark was created. The font was adapted to have lots of friendly curves giving off an approachable/friendly vibe. Integrating the three dots to the top of the b to symbolize grapes in a techy/abstract way.

 

The colors bright sunny yellow and lavender were chosen to really set Bevero apart from their more reserved competitors. Catering more towards younger, tech savvy customers.

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The use of custom illustrations throughout their collateral and website lent a humanistic, more inviting quality to their brand.