NRS came to us to completely redo their site design and messaging in order to enhance their users experience, improve the overall navigation and add some custom functionalities: quote cart, enhanced filters, ADA compliance and technical library for downloads. The navigation was overcomplicated with long lists of sub pages that went to duplicative areas, and the design was uninviting and outdated. 

 

We created a new sitemap for them, greatly reducing the number of pages to make the journey more direct for the user. We improved the aesthetics of the site by utilizing larger photos and simplifying the color palette to that kelly green, charcoal and light gray.

 

Custom icons were created based on their product offerings and giving the user a quick visual key to find what they need more quickly.

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See full site at bleachers.net